I’m currently writing this as I’m conducting analysis of SportsCenter. Don’t worry, I’m writing this during commercials so that my attention isn’t split between writing and attempting to analyze content. I’m also glad that I didn’t split my attention, because otherwise I would’ve missed something completely ridiculous.
First of all, as I analyze the content of SportsCenter episodes, I not only write down time spent on different stories and who’s doing the reporting, I also keep track of what’s being reported. With that being said, tonight I thought was going to be a great night (and by great, I mean compared to the other nights I’ve examined thus far, which have been thoroughly depressing when they weren’t infuriating), but I was very wrong.
Tonight may have had more female correspondents reporting on male sports than any other night I’ve looked at it thus far (there were three! Oh wait…there were only three…), but apparently women reporters and women’s sports can’t beat out a squirrel that ran across the batter’s box during the St. Louis Cardinals-Philadelphia Phillies NLDS playoff game. Yes, you read that correctly. A squirrel running across a baseball field is more worthy of reporting than the finals of a female sport, which I might add, is the ONLY professional basketball being played right now. The squirrel received coverage in three different segments, and even had a correspondent (and by correspondent, I mean not one of the anchors) do a special story on the squirrel and the players around the area where it ran. I’m not joking. Three segments given to a squirrel, and even included discussion by the anchors of the squirrel’s new twitter page, and how one of the coaches of the Cardinals discussed how he would’ve shot the thing if he’d had a gun with him, since he hunted them when he was younger. Nothing quite says, “We’re pandering to a male audience, we know it, and we don’t care” quite like talking about squirrels, baseball, guns, and hunting all in the same segment. Oh, wait for it, a fourth mention of the squirrel!
Normally, I wouldn’t care about how many times something as random as a squirrel was discussed during an episode of SportsCenter. I do, however, care when it’s discussed and has more time devoted to it than was given to coverage of a sport featuring women who are in the midst of a battle for their sport’s championship. By the way, did you know that Minnesota is one game away from winning the championship? No? That’s because if you blinked, changed the channel, or got up to pee, you missed any and all discussion of the WNBA Finals on SportsCenter tonight.
This just goes to show why I’m doing what I’m doing, and why I’ve undertaken this project. No matter how many summits are held by espnW, or how many crazy dramatic games are played by women (USA v. Brazil, 2011 Women’s World Cup, anyone?) that promote them, women’s sports will not be relevant and cannot be relevant until major sports networks and shows as popular as SportsCenter deem them as equally or more relevant than something as random as a squirrel, and give them (them being women’s sports and athletes, not squirrels) the attention they deserve. Think about it.